Answer Happy

Value:
Gender Genre Score
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F Comedy 2
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M Action 0
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M Comedy 3
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M Drama 2
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A business wants to advertise their product in Film media by using product placement in a movie. To maximise the brand recognition from the placement, the business conducted a study recording the correct number of brands identified by individuals in an experiment that watched different types of movies. Each movie in this experiment featured six different brands. Variable Description Gender Gender of the individual watching the movie Genre of the movie being watched Genre Score The number of correct brands recalled by the individuals after the movie The data is available in the file movie.dat on iLearn. a. [2 marks] For this study, is the design balanced or unbalanced? Explain why. b. [8 marks] Construct two different preliminary graphs that investigate different features of the data and comment. c. [4 ark Write down the full mathematical model for this situation, defining all appropriate parame- ters. d. [15 marks] Analyse the data to study the effect of Gender and Genre on the brand recall Score. These conclusions are only required to be at the qualitative level and can be based off the outcomes of the hypothesis tests you conducted in this part and the preliminary plots in part b. You do not need to statistically examine the multiple comparisons between contrasts and interactions. Remember to • state the null and alternative hypothesis for each test, and • check assumptions.