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# DO + 0 Ahmad Matoke END 1/3 100% MIS AT MERCEDES Introduction Mercedes-Benz is a German luxury automotive brand founded by Karlsen, Wilhelm Maybach and Gottlieb Daimler. One of founders, Carl Friedrich an, was a German engine designer and utomotive engineer renowned for his Patent Motorcar from 1885 - which is considered the first practical automobile and first car put into seres production. Both Mercedes-Benz and Mercedes Ben AG a Mercedes-Benz Group subsidiary established in 2019) are headquartered in Stuttgart, Sader Wurttemberg, Germany Mercedes Ben produces consumer leury vehicles and commercial vehicles its first Mercedes-Benbadged whicles were produced in 1996. In 2011, Mercedes-Bene was the largest seller of premium veides in the world, having sold 231 milion enger cars. As of 2021 the company registered revenue of just under 133.9 bilion euros against around 128 bilioneros in 2020, Mercedes-Benz AG responsible for the global business of Mercedes-Be Care and Mercedes-Benz Vans with 175000 employees worldwide Mercedes-Benz seit product to both Individuals and corpore buyers This historic car company is one among the car manufactures that fully embraced the power of Information Systems to push the automotive development further. However, the oldtions of Coronavirus panden, matchange and the ongoing conflict on the eastern borders of the European continent are creating many challenges for Mercedes Te compound the problem, the market seems to be in the state of the Mercedes no longer be mwand Audi but really new companies Tesla or completely new metr mobility companies from China Toadsthese change, Mercedes is taking any w which are presented how Electric mobily One of these challenges for Mercedes by project Markus Sester, Member of the Bow of Management of Mercedes Benz Green Chieftec Office in Devement Procuratore further on this Our venides will be in a place de mortersom from the set for her to the fores. The botter in the componente ottenere are where the more Foctor Who wore vehicles pour se werden another part of the world are well for the electie Contok word onder Weight SAMSUNG
a >> + MOR BD 2/3 - 1001 From the smart fortwo-seater to the farge SUV. The bote the key componente mot batteries are the heart of our electric vehicles we put a great emphasis on them in factories with our global battery network, we renoncent post As we are de tour vehicle plants we contine the optimal production in core of that migh demand in another part of the world our battery factories are showerred for export. The elect of Mercedes Cars in right on track Our global production and clear is oor -robity. We are electrifying the future Mercedes, and digital transformation The wory for Mercedes Iepartment is to provide optimum support for the company.com bos. For Iconia kter, the planning tools antagow Roswithat. The numbers to the Mercedes-Bent changin Route which was designed to the widers From devine und and whether Adhes.com me to the pro nary The to- do ago at there were Newt terbar mi that KANA ger SAMA proof SAMBUNE
NE Am Machok.196.4 RC 2/3 100% the finance processes, the overal verdict was to hold back inportant to remember that this is not just about making the technical migration to SAP SANA's boot readying our fundamental and critical functions for the transformation is how Zeller explains the strategy for his "It core business, namely lost, procurement and finance MBUX Using Information systems to understand the end user completely Mercedes race on Wormation system does not end with the ERP and traditional data warehouws Mercedes soinvests heavily in the development of the systems that will allow it to have fuil understanding of customer even when they are behind the steering wheel. Mercedes bepes that all of those systems combined will also allow it to collect aditional data points about it beyond more optimisation of the divine parameters, MBUK with its Hyperscreen, is one of the Nights in the new selectie videli Mercedes presents the emotional Intelligence of electric per models als centred around a large curved screen that stretches out the entire with from the Wit to the Apl Added to this artic Intelligence with software capable of learning the display and operating concept adats comply to trade informan intent confort and which functions. Thanks to the so-called here ayer, that does not have to scroll through steenus ve voice commande. The most important aplication was offered ional and contextual way the top level to view it ww. Mercedes better operating te taker way from the same MBUK is we continuation of how offerter and comprehended to control the order to WWW Mercedes-Benas defeated with where with me encontre for the service which was con rate the concern in the ce the SAMSURE
* O 0 o Ahmad 1001 + collected with the contentiewe is constantly optimized by changes in the surrounding and behaviour. The so-called relever provides the user at the top level of the MUK Information architecture with manicated content from the entire MBUK and related services Social computing pet Mercedes were the value of social computing de multiple social media campaigns many social media platform to be with studence. For example, the covers the top models of the world to Mercedes Mercedes AMG are pret them in ngon pied de faround the world can enjoy the automater of Mercedes Mercedes AMG in the conter and the we water. Furthermore, Mercedes-ben the we weet where la videographer and have the oportunity to the Mercedes-Benz wpports the rection of these des they provides the write to determine then the model and the location. There we being the frequently on the med med Mercedes Youtube and Facebook Messwell antes en todo moment encher whicle Special, entonceden Muharrem Weer Wine cerca scheduling with SAMSUNG
9 10 36 37 38 39 40 41 42 11 46 13 48 14 49 15 50 16 51 17 52 24 45 18 53 19 54 25 47 20 55 21 56 2 22 57 23 58 26 DI 59 60 6 Click Submit to complete this assessment. Question 62 For the company described in your case, regarding competitive advantage and the strategie use of information systems, . Please define competitive advantage (1 point) . Please list each of the five generic strategies described in class and in the textbook (2 points) • Then, Identify one of the strategies that you think the company in your case is actively pursuing (1 point . Please identify one IS/IT system that you think is helping them execute that strategy and explain how the system does so (2 points) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10(Mac. BIVS Paragraph Arial 10pt 1. X Cut