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It is about : International Business
You are the Business Development Manager of Cotty Care, a major
Hong Kong maker of high-priced children's apparel known for making
organic cotton clothing for kids with the purpose of giving
sustainable clothing to future generations. Because the company
still has idle manufacturing capacity, the Board of Directors is
looking at exporting its product. The company's directors feel
there is a demand for their apparel throughout Europe, which might
result in increased sales and profit.
Question: (please answer the question more
details)
1(a) What are the 4 questions to address in
analysing organizational readiness for international business?
Illustrate each question with an example from Cotty Care’s case. Is
Cotty Care ready for international expansion? Explain.
1(b) As Cotty Care has to identify a European country for
exporting, explain the 2 screening methodology for
potential country markets with an example for each methodology from
Cotty Care’s case.
1(c) Identify any 2 types of nontariff trade
barrier that could affect exporting of Cotty Care. Explain each
identified barrier with an example from Cotty Care’s case.