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It is about : International Business
You are the Business Development Manager of Cotty Care, a major
Hong Kong maker of high-priced children's apparel known for making
organic cotton clothing for kids with the purpose of giving
sustainable clothing to future generations. Because the company
still has idle manufacturing capacity, the Board of Directors is
looking at exporting its product. The company's directors feel
there is a demand for their apparel throughout Europe, which might
result in increased sales and profit.
Question: (please answer the question more
details)
What are the FOUR questions to address in analysing
organizational readiness for international business? Illustrate
each question with an example from Cotty Care’s case. Is Cotty Care
ready for international expansion? Explain.