Answer Happy

Which of the following statements is TRUE about sources of
social influence?
Group of answer choices
Consumers tend to find marketing sources to be more credible
than non-marketing sources.
Opinion leaders are a type of marketing source delivered
personally.
Salespeople and customer service agents are considered highly
credible because of their capacity for two-way communication
There is a negative relationship between a source's degree of
reach and its ability for two-way communication.
Capacity for two-way communication refers to the amount of
audience that a communication source can attain.