Answer Happy

45. Critically evaluate the effectiveness of the following techniques of creative problem solving:
- Reverse Brainstorming
- Big Dream Approach
(using answers from to this photo)
Creative Problem Solving (cont.) Brainstorming • Session starts with a problem statement. . No group member should be an expert in the field of the problem. . All ideas must be recorded. • Reverse Brainstorming • A group method that focuses on the negative aspects of a product, service, or idea as well as ways to overcome these problems. • Care must be taken to maintain group morale. Creative Problem Solving (cont.) • Free Association • Developing a new idea through a chain of word associations. 58 • Collective Notebook Method Developing a new idea by group members regularly recording ideas. Creative Problem Solving (cont.) • Attribute Listing • Developing a new idea by looking at the positives and negatives. Big-Dream Approach • Developing a new idea by thinking without constraints.