Come up with an advertising campaign to promote a specific Tesla Model (S,X,or 3). You must come up with a strategy, and
Posted: Fri May 20, 2022 8:12 am
Come up with an advertising campaign to promote a specific Tesla
Model (S,X,or 3). You must come up with a strategy, and tactics to
alert the public to this new and exciting product. You must also
include a 4 - 5 page narrative for the decision makers at Tesla
that ensures them that you are emphasizing the Strengths of the
model you choose, and addresses the Weaknesses (hint:
price!) that pitches your ideas. You must also come up
with a print ad (using (any photo editor) that will be distributed
either in a national or local magazine,
Mini-Marketing Plan - I HAVE INCLUDED A TEMPLATE FOR YOU
TO USE - WHEN COMPLETING EACH SECTION, TRY TO INCLUDE SOME OF THIS
INFORMATION:
Your summary should include some information on
the PRODUCT – customers will need to
understand that WHAT they get is providing them great value and
utility. What specific aspects of your chosen model will you ensure
appeals to and informs your specific target audience.
Make sure you completely understand the product, and include
information on the product’s strengths and the opportunities that
you can relay to the customer. Also, try to turn any weaknesses the
product has into strengths, and make sure your summary assures the
team at Tesla that your pitch will turn any threats into
opportunities.
Include some information
on PRICE –Tesla is experiencing
difficulties offering a model in the "sweet spot" for the mass
market of under $35,000– how will you convince consumers that this
price is not a detriment, and that the product offers UTILITY. You
must convince the team that your message can alleviate the concerns
about the price of the product.
PROMOTION – what other forms of Promotion
will you use to complement your print ad? Advertising, Public
Relations, Sales Promotions, Trade Fairs – this is how you
communicate your “image” to the customer, and convince them that
your product (or service) should be purchased – what other types of
tactics will you use to complement your print ad? In addition to
your promotional tactics, you should specify exactly what what
magazines your print ad will appear in, and why. Make sure you
comment on how the target audience you choose will see your
promotions.
PLACE – how will customers get to “touch
and feel” the Tesla experience? Will you be bringing out Tesla's to
events for the customers to see? Can you be innovative enough to
put a Tesla in front of people to pique their interest? Where will
the public be able to see it? Billboards? Events? Trade
shows?
TARGET MARKET - Target marketing provides
a focus to all of your marketing activities. You must specify to
the team at Tesla EXACTLY AND SPECIFIALLY who the Target Market is
for your advertising campaign. You must base your campaign on
measurable statistics, such as age or income - include some market
demographics (statistics) on the demographics and define the
psychographic makeup of your target audience. Why you choose this
target market should be evident in your pitch. It will be important
to note the consumer behaviors and how your campaign appeals to
this audience.
SUMMARY – Include a summary paragraph on
why your campaign will be successful. It is always good for any
pitch or presentation to remind the reader why your ideas will work
and why you should be chosen to promote Tesla to the world.
Model (S,X,or 3). You must come up with a strategy, and tactics to
alert the public to this new and exciting product. You must also
include a 4 - 5 page narrative for the decision makers at Tesla
that ensures them that you are emphasizing the Strengths of the
model you choose, and addresses the Weaknesses (hint:
price!) that pitches your ideas. You must also come up
with a print ad (using (any photo editor) that will be distributed
either in a national or local magazine,
Mini-Marketing Plan - I HAVE INCLUDED A TEMPLATE FOR YOU
TO USE - WHEN COMPLETING EACH SECTION, TRY TO INCLUDE SOME OF THIS
INFORMATION:
Your summary should include some information on
the PRODUCT – customers will need to
understand that WHAT they get is providing them great value and
utility. What specific aspects of your chosen model will you ensure
appeals to and informs your specific target audience.
Make sure you completely understand the product, and include
information on the product’s strengths and the opportunities that
you can relay to the customer. Also, try to turn any weaknesses the
product has into strengths, and make sure your summary assures the
team at Tesla that your pitch will turn any threats into
opportunities.
Include some information
on PRICE –Tesla is experiencing
difficulties offering a model in the "sweet spot" for the mass
market of under $35,000– how will you convince consumers that this
price is not a detriment, and that the product offers UTILITY. You
must convince the team that your message can alleviate the concerns
about the price of the product.
PROMOTION – what other forms of Promotion
will you use to complement your print ad? Advertising, Public
Relations, Sales Promotions, Trade Fairs – this is how you
communicate your “image” to the customer, and convince them that
your product (or service) should be purchased – what other types of
tactics will you use to complement your print ad? In addition to
your promotional tactics, you should specify exactly what what
magazines your print ad will appear in, and why. Make sure you
comment on how the target audience you choose will see your
promotions.
PLACE – how will customers get to “touch
and feel” the Tesla experience? Will you be bringing out Tesla's to
events for the customers to see? Can you be innovative enough to
put a Tesla in front of people to pique their interest? Where will
the public be able to see it? Billboards? Events? Trade
shows?
TARGET MARKET - Target marketing provides
a focus to all of your marketing activities. You must specify to
the team at Tesla EXACTLY AND SPECIFIALLY who the Target Market is
for your advertising campaign. You must base your campaign on
measurable statistics, such as age or income - include some market
demographics (statistics) on the demographics and define the
psychographic makeup of your target audience. Why you choose this
target market should be evident in your pitch. It will be important
to note the consumer behaviors and how your campaign appeals to
this audience.
SUMMARY – Include a summary paragraph on
why your campaign will be successful. It is always good for any
pitch or presentation to remind the reader why your ideas will work
and why you should be chosen to promote Tesla to the world.