Answer Happy

Topaz is a brand of wristwatches manufactured by Krypton Inc.
Krypton spends little money on advertising, but Topaz is a highly
successful brand due to its attractive features, exquisite design
and performance. Topaz's success can be interpreted as proof
that
Select one:
a.
advertising is a major barrier to entry.
b.
advertising can minimize competition based on product
improvement.
c.
advertising is not necessary for a brand to be successful.
d.
advertising increases the costs and prices of products.
and.
Product quality is an important determinant of brand success.
With respect to the consumer decision-making process, which
stage can be considered as an immediate result of the alternative
evaluation stage?
Select one:
a.
elaborate essay
b.
problem recognition
c.
purchase decision
d.
information search
and.
post purchase evaluation
According to the "advertising equals information" ideology,
advertising makes consumers
Select one:
a.
give up comparing competitive offers.
b.
become brand loyal.
c.
value product attributes differently.
d.
become more price sensitive.
and.
perceive fewer substitutes for advertised brands.
As a result of advertising, the products or services of large
advertisers are perceived as unique or better than the products of
the competition. This is known as
Select one:
a.
scalability.
b.
diversification.
c.
scale economics.
d.
differentiation.
and.
innovation.
From an economic perspective, advertising can reduce the prices
of a product by
Select one:
a.
reduce economies of scale.
b.
create barriers to entry for smaller companies.
c.
Focus more on persuasion than quality.
d.
create brand loyalty.
and.
make the market more competitive.