Critics of advertising argue that barriers to entry are likely Select one: a. help new brands gain market share. b. incr
Posted: Fri May 20, 2022 7:53 am
Critics of advertising argue that barriers to entry are
likely
Select one:
a.
help new brands gain market share.
b.
increase consumer awareness of smaller, more efficient brands.
c.
make the big brands give up market dominance.
d.
get participants to spend more on advertising.
and.
Reduce market concentration.
Which of the following statements supports the “advertising
equals information” ideology?
Select one:
a.
Ads help companies establish strong brand loyalty.
b.
Advertising affects consumer preferences and tastes.
c.
Consumers become brand loyal and less price sensitive due to
advertising.
d.
Advertising enables the entry of new brands.
and.
Advertising makes customers very inelastic.
The Great Brands campaign, developed by the American Advertising
Federation, promoted the economic power of advertising by
Select one:
a.
provide financial incentives to the smallest companies in the
industry.
b.
protest against the restrictions directed by the Children's
Advertising Review Unit.
c.
impose restrictions on unethical and immoral advertising.
d.
vote against offensive and unpleasant advertising.
and.
present companies equivalent to quality advertising.
The basic model of consumer decision making includes five
stages, beginning with
Select one:
a.
recognition of a problem.
b.
a search for information.
c.
a purchase decision.
d.
the formation of attitudes.
and.
a search for information.
If a marketer for an established company believes that potential
market entrants must outperform established brand loyalty and
spends relatively more on advertising, he or she is likely to
believe that advertising equals
Select one:
a.
market power.
b.
empowerment.
c.
equality.
d.
ethics.
and.
information.
According to the "advertising equals information" ideology,
advertising enables the entry of new brands because
Select one:
a.
it can isolate accomplished businesses from the competition.
b.
discourages product innovation.
c.
can communicate product attributes to consumers.
d.
can maintain brand loyalty for dominant brands.
and.
it can provide more discretionary power to new brands.
likely
Select one:
a.
help new brands gain market share.
b.
increase consumer awareness of smaller, more efficient brands.
c.
make the big brands give up market dominance.
d.
get participants to spend more on advertising.
and.
Reduce market concentration.
Which of the following statements supports the “advertising
equals information” ideology?
Select one:
a.
Ads help companies establish strong brand loyalty.
b.
Advertising affects consumer preferences and tastes.
c.
Consumers become brand loyal and less price sensitive due to
advertising.
d.
Advertising enables the entry of new brands.
and.
Advertising makes customers very inelastic.
The Great Brands campaign, developed by the American Advertising
Federation, promoted the economic power of advertising by
Select one:
a.
provide financial incentives to the smallest companies in the
industry.
b.
protest against the restrictions directed by the Children's
Advertising Review Unit.
c.
impose restrictions on unethical and immoral advertising.
d.
vote against offensive and unpleasant advertising.
and.
present companies equivalent to quality advertising.
The basic model of consumer decision making includes five
stages, beginning with
Select one:
a.
recognition of a problem.
b.
a search for information.
c.
a purchase decision.
d.
the formation of attitudes.
and.
a search for information.
If a marketer for an established company believes that potential
market entrants must outperform established brand loyalty and
spends relatively more on advertising, he or she is likely to
believe that advertising equals
Select one:
a.
market power.
b.
empowerment.
c.
equality.
d.
ethics.
and.
information.
According to the "advertising equals information" ideology,
advertising enables the entry of new brands because
Select one:
a.
it can isolate accomplished businesses from the competition.
b.
discourages product innovation.
c.
can communicate product attributes to consumers.
d.
can maintain brand loyalty for dominant brands.
and.
it can provide more discretionary power to new brands.