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As sales manager for a book wholesaler selling to Barnes and Noble and other major bookstores, Juan is fielding constant

Posted: Fri May 20, 2022 7:33 am
by answerhappygod
As sales manager for a book wholesaler selling to Barnes and
Noble and other major bookstores, Juan is fielding constant
complaints from his customers. While the stores have increased the
size of their orders, buyers are angry about shipment delays and
billing issues. In a highly competitive marketplace, Juan worries
that unhappy customers could be lured away by rival firms. Can he
address these problems through the process he uses to evaluate his
sales teams? If he can, how can Juan do so? If he cannot, explain
your reasoning.