Answer Happy

MARKETING:
Discuss your opinion on the solutions given in the attached case
regarding helping Google-Glass come back and maintain its marketing
position. Use valid references to back up your professional
opinion.
the solutions:
One possible solution involves redesigning the workflow of the
company to include focus groups, evaluations, and feedback-based
adjustments to beta versions of the device before it is introduced
to the public. Another solution, one with even greater potential
for success, would be to divide the team developing the device into
separate groups; each group would focus on creating a version of
the device that fit the specific needs and desires of the target
population that they had initially envisioned using the device. By
creating customized versions of Google Glass, its creators could
develop devices that specifically addressed some of the concerns of
the various groups interested in the device, while at the same time
eliminating organizational confusion, clarifying the goals of the
technology, and helping to maximize the potential popularity of the
device with the largest audience possible. These changes should
therefore allow the newer version of Google Glass to reach the
potential and success predicated of its predecessor.