1. Brand equity is a term that denotes the set of assets and liabilities that are linked to a brand which enable it to r
Posted: Fri May 20, 2022 6:57 am
1. Brand equity is a term that denotes the set of assets and
liabilities that are linked to a
brand which enable it to raise a firm’s market value. A firm’s
ability to create customer
loyalty through positive brand attributes is one of its most
valuable assets. All firms must build a brand from zero, which
begins with selecting the firm’s name.
A firm’s brand equity will vary from context to context and they
are usually grouped into the following five categories. By giving
example, explain the FIVE (5) categories of firm’s brand
equity?
liabilities that are linked to a
brand which enable it to raise a firm’s market value. A firm’s
ability to create customer
loyalty through positive brand attributes is one of its most
valuable assets. All firms must build a brand from zero, which
begins with selecting the firm’s name.
A firm’s brand equity will vary from context to context and they
are usually grouped into the following five categories. By giving
example, explain the FIVE (5) categories of firm’s brand
equity?