Come up with an advertising campaign to promote a specific Tesla Model (S,X,or 3). You must come up with a strategy, and
Posted: Fri May 20, 2022 6:55 am
Come up with an advertising campaign to promote a specific Tesla
Model (S,X,or 3). You must come up with a strategy, and
tactics to alert the public to this new and exciting
product. You must also include a 4 - 5 page narrative for the
decision makers at Tesla that ensures them that you are emphasizing
the Strengths of the model you choose, and addresses the Weaknesses
(hint: price!) that pitches your ideas. You must
also come up with a print ad (using (any photo editor) that
will be distributed either in a national or local magazine,
Mini-Marketing Plan - I HAVE INCLUDED A TEMPLATE FOR YOU
TO USE - WHEN COMPLETING EACH SECTION, TRY TO INCLUDE SOME OF THIS
INFORMATION:
Your summary should include some information on
the PRODUCT – customers will need to
understand that WHAT they get is providing them great value and
utility. What specific aspects of your chosen model will you
ensure appeals to and informs your specific target
audience.
Make sure you completely understand the product, and include
information on the product’s strengths and the opportunities that
you can relay to the customer. Also, try to turn any
weaknesses the product has into strengths, and make sure your
summary assures the team at Tesla that your pitch will turn any
threats into opportunities.
Include some information
on PRICE –Tesla is experiencing
difficulties offering a model in the "sweet spot" for the mass
market of under $35,000– how will you convince consumers that this
price is not a detriment, and that the product offers
UTILITY. You must convince the team that your message can
alleviate the concerns about the price of the product.
PROMOTION – what other forms of Promotion
will you use to complement your print ad? Advertising, Public
Relations, Sales Promotions, Trade Fairs – this is how you
communicate your “image” to the customer, and convince them that
your product (or service) should be purchased – what other types of
tactics will you use to complement your print ad? In addition
to your promotional tactics, you should specify exactly what what
magazines your print ad will appear in, and why. Make sure you
comment on how the target audience you choose will see your
promotions.
PLACE – how will customers get to “touch
and feel” the Tesla experience? Will you be bringing out
Tesla's to events for the customers to
see? Can you be innovative enough to
put a Tesla in front of people to pique their interest? Where will
the public be able to see it? Billboards? Events? Trade
shows?
TARGET MARKET - Target marketing
provides a focus to all of your marketing activities. You must
specify to the team at Tesla EXACTLY AND SPECIFIALLY who the Target
Market is for your advertising campaign. You must base your
campaign on measurable statistics, such as age or income
- include some market demographics (statistics) on the
demographics and define the psychographic makeup of your
target audience. Why you choose this target market should be
evident in your pitch. It will be important to note the
consumer behaviors and how your campaign appeals to this
audience.
SUMMARY – Include a summary paragraph
on why your campaign will be successful. It is always
good for any pitch or presentation to remind the reader why your
ideas will work and why you should be chosen to promote Tesla to
the world.
As an incentive - These top 5 class members that
address all of the above, and come up with the most creative plan
and strategies will get an automatic A for the final
exam.
Model (S,X,or 3). You must come up with a strategy, and
tactics to alert the public to this new and exciting
product. You must also include a 4 - 5 page narrative for the
decision makers at Tesla that ensures them that you are emphasizing
the Strengths of the model you choose, and addresses the Weaknesses
(hint: price!) that pitches your ideas. You must
also come up with a print ad (using (any photo editor) that
will be distributed either in a national or local magazine,
Mini-Marketing Plan - I HAVE INCLUDED A TEMPLATE FOR YOU
TO USE - WHEN COMPLETING EACH SECTION, TRY TO INCLUDE SOME OF THIS
INFORMATION:
Your summary should include some information on
the PRODUCT – customers will need to
understand that WHAT they get is providing them great value and
utility. What specific aspects of your chosen model will you
ensure appeals to and informs your specific target
audience.
Make sure you completely understand the product, and include
information on the product’s strengths and the opportunities that
you can relay to the customer. Also, try to turn any
weaknesses the product has into strengths, and make sure your
summary assures the team at Tesla that your pitch will turn any
threats into opportunities.
Include some information
on PRICE –Tesla is experiencing
difficulties offering a model in the "sweet spot" for the mass
market of under $35,000– how will you convince consumers that this
price is not a detriment, and that the product offers
UTILITY. You must convince the team that your message can
alleviate the concerns about the price of the product.
PROMOTION – what other forms of Promotion
will you use to complement your print ad? Advertising, Public
Relations, Sales Promotions, Trade Fairs – this is how you
communicate your “image” to the customer, and convince them that
your product (or service) should be purchased – what other types of
tactics will you use to complement your print ad? In addition
to your promotional tactics, you should specify exactly what what
magazines your print ad will appear in, and why. Make sure you
comment on how the target audience you choose will see your
promotions.
PLACE – how will customers get to “touch
and feel” the Tesla experience? Will you be bringing out
Tesla's to events for the customers to
see? Can you be innovative enough to
put a Tesla in front of people to pique their interest? Where will
the public be able to see it? Billboards? Events? Trade
shows?
TARGET MARKET - Target marketing
provides a focus to all of your marketing activities. You must
specify to the team at Tesla EXACTLY AND SPECIFIALLY who the Target
Market is for your advertising campaign. You must base your
campaign on measurable statistics, such as age or income
- include some market demographics (statistics) on the
demographics and define the psychographic makeup of your
target audience. Why you choose this target market should be
evident in your pitch. It will be important to note the
consumer behaviors and how your campaign appeals to this
audience.
SUMMARY – Include a summary paragraph
on why your campaign will be successful. It is always
good for any pitch or presentation to remind the reader why your
ideas will work and why you should be chosen to promote Tesla to
the world.
As an incentive - These top 5 class members that
address all of the above, and come up with the most creative plan
and strategies will get an automatic A for the final
exam.