When demand forecasts are repeatedly, and systematically, either too high (overly optimistic) or too low (overly pessimi
Posted: Fri May 20, 2022 6:46 am
Which of the following is NOT a trend being seen by those who engage in catalog marketing? Catalog marketing is more effective than social media marketing for Millennial and Gen Z consumers. O Although costly to produce, printed catalogs are attractive to direct marketers because they drive traffic to marketing web sites. O More and more catalogs are going digital, which minimizes costs and allows real-time merchandising O Printed catalogs are still the primary medium.