One of the new developments we discussed in the class on Direct Marketing is the phenomenon of consumers sharing informa

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One of the new developments we discussed in the class on Direct Marketing is the phenomenon of consumers sharing informa

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One Of The New Developments We Discussed In The Class On Direct Marketing Is The Phenomenon Of Consumers Sharing Informa 1
One Of The New Developments We Discussed In The Class On Direct Marketing Is The Phenomenon Of Consumers Sharing Informa 1 (19.24 KiB) Viewed 59 times
One of the new developments we discussed in the class on Direct Marketing is the phenomenon of consumers sharing information with each other in the form of product reviews, blogs, and online forums. Marketers benefit from tapping into these communication channels to monitor consumer sentiment and to uncover consumer attitudes about products and brands. The term we used for this emerging trend is O C2C online marketing Gonzo marketing OB2B online marketing O Buzz marketing
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