C A S E S T U DY Q U E S T I O N S : 1. Based on your reading in this chapter, how would you characterize Twitter’s busi

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C A S E S T U DY Q U E S T I O N S : 1. Based on your reading in this chapter, how would you characterize Twitter’s busi

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C A S E S T U DY Q U E S T I O N S :
1. Based on your reading in this chapter, how would you
characterize Twitter’s business model?
2. If Twitter is to have a revenue model, which of the revenue
models described in this chapter would work?
3. What is the most important asset that Twitter has, and how
could it monetize this asset?
4. What impact will a high customer churn rate have on Twitter’s
potential advertising revenue?
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