Managerial Practice 2.1: “Customer Involvement at eBay” [MO2.1, MO2.2, MO2.3, MO2.4] How does customer involvement at eB
Posted: Fri May 20, 2022 6:30 am
Managerial Practice 2.1: “Customer Involvement at eBay” [MO2.1,
MO2.2, MO2.3, MO2.4] How does customer involvement at eBay compare
to customer involvement at Amazon and Craigslist? What are the
major similarities and differences? What would you change about
customer involvement in these companies, and why? What are some of
the challenges eBay may encounter by deeply involving customers in
its process strategy? How can these challenges be effectively
mitigated? As a senior consultant for eBay, Amazon, and Craigslist,
what strategic process improvements would you recommend to their
boards of directors? What are some possible organizational barriers
to implementing these valuable competitive processes? Managerial
Practice 3.1: “Quality at Verizon Wireless” [MO2.5, MO2.6] What are
some potential impacts of the costs of quality related to Verizon’s
extensive testing procedures, including impacts on manufacturers
whose phones are not selected by Verizon to be sold to its
customers? How can Verizon use Six Sigma, statistical process
control, and acceptance sampling in determining which cell phones
are selected to be sold? Present diagrams for these processes.
Would utilizing X-charts, R-charts, assignable causes of variation,
and common causes of variation be useful tools for qualifying the
cell phones for adoption by Verizon? Why or why not? Share your
rationale for each process.
MO2.2, MO2.3, MO2.4] How does customer involvement at eBay compare
to customer involvement at Amazon and Craigslist? What are the
major similarities and differences? What would you change about
customer involvement in these companies, and why? What are some of
the challenges eBay may encounter by deeply involving customers in
its process strategy? How can these challenges be effectively
mitigated? As a senior consultant for eBay, Amazon, and Craigslist,
what strategic process improvements would you recommend to their
boards of directors? What are some possible organizational barriers
to implementing these valuable competitive processes? Managerial
Practice 3.1: “Quality at Verizon Wireless” [MO2.5, MO2.6] What are
some potential impacts of the costs of quality related to Verizon’s
extensive testing procedures, including impacts on manufacturers
whose phones are not selected by Verizon to be sold to its
customers? How can Verizon use Six Sigma, statistical process
control, and acceptance sampling in determining which cell phones
are selected to be sold? Present diagrams for these processes.
Would utilizing X-charts, R-charts, assignable causes of variation,
and common causes of variation be useful tools for qualifying the
cell phones for adoption by Verizon? Why or why not? Share your
rationale for each process.