- A Company S Pool Of Resources Competencies And Capabilities Need To Be Dynamically Managed And Always Evolving Because 1 (59.13 KiB) Viewed 83 times
A
company's pool of resources, competencies, and capabilities need to be dynamically managed and always evolving because Copyright © by Glo-Bus Software, Inc. Copying, distributing, or 3rd party website posting isaxpressly prohibited and constitutes copyright violation. otherwise rivals will soon learn how to copy them (assuming they are competitively valuable) and they will lose their competitive power. the driving forces of innovation and technological change rapidly erode the competitive value and effectiveness of whatever resources, competencies, and capabilities a
company currently has. they will grow stale unless they are continually refreshed, modified, or even phased out and replaced in order to stay abreast of ongoing changes in the needs and expectations of customers, ever-evolving competitive conditions, the newly launched offensives of rivals, and a
company's own strategic initiatives to outcompete rivals. ongoing changes in technology and new product innovations soon make a
company's pool of resources, competencies, and capabilities competitively impotent and obsolete. a
company's current competencies and capabilities are rarely powerful enough to protect and defend the
company's standing and position in the marketplace.