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Based on the following case, could I get help with the question a)? Stephanie is a well-trained computer scientist from

Posted: Fri May 20, 2022 6:16 am
by answerhappygod
Based on the following case, could I get help with the question
a)?
Stephanie is a well-trained computer scientist from a leading
university. After getting her PhD degree, she is exploring the
possibility of becoming an entrepreneur rather than working for a
big company. She notices that most of the mobile games are designed
for boys. Therefore, she plans to develop mobile games specially
for girls. In other words, Stephanie plans to target gaming
industry. As a starting point, she plans to target the 14-18 years
age group. Stephanie has also thought of a new name for this
business—Unicorn Girls. She knows that you have degrees in
business. Therefore, she comes to you to discuss her business
ideas.
A) Industry attractiveness, to a large extent, determines how
profitable a company can be. Thus, please do an industry analysis
of Unicorn Girls. Based on your analysis, discuss how attractive
this industry is and how Unicorn Girls could achieve good venture
performance within this industry.