2. Confused.com has recently invested heavily in challenging ComparetheMarket.com for the online price comparison market
Posted: Fri May 20, 2022 5:56 am
2. Confused.com has recently invested heavily in challenging ComparetheMarket.com for the online price comparison market, significantly out-spending other competitors GoCompare and MoneySupermarket. As part of your presentation for a graduate role you have been asked to critically evaluate how a firm of your choice use market challenger strategies effectively.