1. The success of recent online entrant to the used-car market, Cazoo, has effected change within the car-buying environ
Posted: Fri May 20, 2022 5:55 am
1. The success of recent online entrant to the used-car market, Cazoo, has effected change within the car-buying environment. Whether this is due to creative analysis of the marketing environment and effect of the Covid-19 pandemic is still unclear. Critically analyse the use of environmental analysis from a strategic marketing perspective, referring to appropriate examples.