Answer Happy

Posted: **Fri May 20, 2022 5:55 am**

: 3 Coca Cola Brought Costa Coffee Into Their Portfolio Of Companies In 2020 As Part Of A Series Of Brand Acquisitions To 1 (22.46 KiB) Viewed 46 times

3. Coca-Cola brought Costa Coffee into their portfolio of companies in 2020 as part of a series of brand acquisitions to widen their offering from soft drinks into a range of related categories. Citing examples, critically evaluate the value of portfolio analysis as a strategic marketing tool.