Answer Happy

Nice Creations W.L.L is expected to take a defensive
stance in the above scenario in order to protect its market share
against New Creations W.L.L.
A defensive strategy is a set of actions taken by a corporation
to safeguard its competitive advantage. Defensive tactics are used
to maintain sustainable competitiveness by keeping market share.
Defensive tactics are managerial measures that can be used to fight
an upcoming competitor's onslaught.
Defensive marketing tactics are employed by market leaders to
defend their market share. Assume you're facing fresh competition.
While marketing is often viewed as a method of generating income,
defensive marketing is required for any firm to maintain its
marketplace in an ever-changing sector.
Businesses and organisations cannot avoid competition as It might
happen at any time. They'd entirely destroy your consumer base and
database. Small changes in the market share may have a big impact
on small businesses. As a result, firms must adopt a defensive
posture in order to maintain market share.
Businesses can utilise six defensive strategies to defend their
market share against new competitors: contraction defence, flanking
defence, counter-offensive defence, positioning defence,
pre-emptive defence, and mobility defence.