Answer Happy

Identify the scale to which the following statements/responses
belong
(i) Designations as to race, religion
(ii)TV Samsung is better than TV LG
(iii) Brand last purchased
(iv)Evaluation of sales persons based on level of
friendliness
(V)In a week, how often do you access internet
(vi) Please indicate your age________ years
(vii) In the last month, how many times have you purchased items
valued above Kshs. 10,000
(b) In marketing research the recorded responses from the consumer
contain information about the construct (Truth) and also error that
is classified as either systematic error and or random error. With
examples, distinguish the two types of errors. (4 Marks)
(c) (1) Differentiate between the concepts of measurement and
scaling (4 Marks)
(ii) With examples differentiate between objective and subjective
properties of an object. (4 Marks)
(d) Differentiate between the following types of
scales.
(i) Nominal and ratio
(ii) Ordinal and interval
(e) Discuss the measurement scales of ordinal and ratio, clearly
outlining numerical operations and descriptive statistics for
each.