1. Four environmental trends provide the richest sources of new business ideas. Which of the following environmental tre
Posted: Thu May 19, 2022 7:03 am
1. Four environmental trends provide the richest sources of new
business ideas. Which of the following environmental trend below
matches the resulting business opportunities?
(a) Economic trends—bio-tech related, pharmaceutical products,
veterinary products, information services
(b) Social trends—ethanol, biodiesel, solar power,
wind-generated power
(c) Technological advances—healthy-fare restaurants, organic
foods, healthy-focused grocery stores
(d) Political action and regulatory changes—consulting
companies, software to monitor compliance, and software vendors
2. Gaps in the marketplace can often
be targeted by niche companies. Large, mainstream companies can
compete on price but often lack the ability to sell products or
services to those who don’t fit into the mainstream model due
to:
(a) Geographic location, personal style, or comparatively small
market size.
(b) Domestic location, community style, or comparatively small
market size.
(c) Neglecting the aging population, company bias, or
comparatively small market size.
(d) Geographic location, company bias, or comparatively small
market size.
3. Existing markets, new markets, existing products, and new
products are the four categories of new business ideas. The most
realistic categories for new firms are:
(a) New products in new markets or existing products in new
markets.
(b) New products in overseas markets or existing products in new
markets.
(c) New products in domestic markets or existing products in new
markets.
(d) New products in existing markets or existing products in new
markets.
4. A focus group is a gathering of 5 to 10 people who are
selected because they have some relationship to an issue being
discussed. Focus groups generally work best:
(a) Before the initial brainstorming session, when the general
premise for a business has been established.
(b) Before the initial brainstorming session, when the general
premise for a business is under discussion.
(c) As a follow-up to an initial brainstorming session, when the
general premise for a business has been established.
(d) During the initial brainstorming session, when the general
premise for a business is being discussed.
5. The First Screen is a tool that contains 25 items for an
entrepreneur to assess about a business idea. The process should
take less than an hour and examines the business idea in terms
of:
(a) Strength of the management team, the novelty of the business
idea, customer-related issues, investor-related issues, and
product-related issues.
(b) Strength of business idea, industry-related issues, market
and customer-related issues, founder-related issues, and financial
issues.
(c) Strength of business idea, industry-related issues, market
and customer-related issues, founder-related issues, and financial
issues.
(d) Strength of business idea, industry-related issues, market
and customer-related issues, founder-related issues, and financial
issues.
business ideas. Which of the following environmental trend below
matches the resulting business opportunities?
(a) Economic trends—bio-tech related, pharmaceutical products,
veterinary products, information services
(b) Social trends—ethanol, biodiesel, solar power,
wind-generated power
(c) Technological advances—healthy-fare restaurants, organic
foods, healthy-focused grocery stores
(d) Political action and regulatory changes—consulting
companies, software to monitor compliance, and software vendors
2. Gaps in the marketplace can often
be targeted by niche companies. Large, mainstream companies can
compete on price but often lack the ability to sell products or
services to those who don’t fit into the mainstream model due
to:
(a) Geographic location, personal style, or comparatively small
market size.
(b) Domestic location, community style, or comparatively small
market size.
(c) Neglecting the aging population, company bias, or
comparatively small market size.
(d) Geographic location, company bias, or comparatively small
market size.
3. Existing markets, new markets, existing products, and new
products are the four categories of new business ideas. The most
realistic categories for new firms are:
(a) New products in new markets or existing products in new
markets.
(b) New products in overseas markets or existing products in new
markets.
(c) New products in domestic markets or existing products in new
markets.
(d) New products in existing markets or existing products in new
markets.
4. A focus group is a gathering of 5 to 10 people who are
selected because they have some relationship to an issue being
discussed. Focus groups generally work best:
(a) Before the initial brainstorming session, when the general
premise for a business has been established.
(b) Before the initial brainstorming session, when the general
premise for a business is under discussion.
(c) As a follow-up to an initial brainstorming session, when the
general premise for a business has been established.
(d) During the initial brainstorming session, when the general
premise for a business is being discussed.
5. The First Screen is a tool that contains 25 items for an
entrepreneur to assess about a business idea. The process should
take less than an hour and examines the business idea in terms
of:
(a) Strength of the management team, the novelty of the business
idea, customer-related issues, investor-related issues, and
product-related issues.
(b) Strength of business idea, industry-related issues, market
and customer-related issues, founder-related issues, and financial
issues.
(c) Strength of business idea, industry-related issues, market
and customer-related issues, founder-related issues, and financial
issues.
(d) Strength of business idea, industry-related issues, market
and customer-related issues, founder-related issues, and financial
issues.