Answer Happy

Social Media Audit Template This template is to help you conduct a social media audit for your business. Follow these steps to execute your next social media audit. Step 1 Create a spreadsheet and write down all the social networks you own and the owner for each Social Network URL To Profile Owner
Q Step 2 Go on Google and search up any other social media profiles that is representing your company that you don't own (imposters). Create a separate spreadsheet. Social Network URL Owner Shutdown Y/N Step 3 Evaluate the needs for all your social media profiles and create a mission statement for each For example: Instagram Profile-To share company culture and company achievements Social Network URL to Profile Owner Mission Statement
Step 4 Make sure all your accounts are on brand, Proper profile photo cover photo, icons, bios and descriptions are proper, and URL is correct. Social Network URL to Profile Owner Mission Statement Branding Check Y/N Step 5 Centralize the ownership of passwords For example have your IT department own the key to all the passwords for the social media profiles Use a tool like LastPass to share access on a need to use basis Social Network URL to Profile Owner Mission Statement Branding Check Y/N Password Centralized Y/N