Answer Happy

Read the following and answer the question below. Lighting in stores: what is the ideal colour temperature for displaying meat fish, vegetables, and bread? The colour of light affects our perception. It even affects our bodies - something that keeps chromotherapists busy. For this reason, selecting the right color temperature for lighting in shops is so important. Changing the appearance of the environment, like many other retail shopping spaces, can have a meaningful and often measurable effect on the way customers perceive the brand and the store as well as their overall shopping experience. More and more leading brands across the globe conduct studies and research into how certain types of lighting influence customers' behaviour and ultimately their purchase decisions. If we talk about colour temperature, we refer to various shades of white light (cool, neutral, and warm) rather than coloured lights, such as red, blue, and green. Colour temperature is expressed in units called Kelvin. The lower the Kelvin value, the red and warmer the light, and the higher the Kelvin value, the bluer and cooler the light. Warm white light has a Kelvin value of 2700 to 3000 kelvin and cool white light averages around 4500 Kelvin. Fruits and Vegetable Display: It's important to consider the fact that not all fruits and vegetables appear the same under the light. A light temperature of approximately a cool white appearance may not be optimal for all fruits and vegetables. Green vegetables, leafy vegetables, and green fruits look radiant when illuminated by certain types of light; it emphasizes their bright green colours. Conversely, tomato, pepper, onion, pumpkin, carrot, beet, potato, orange, mango, and banana look fresh under some other light systems. Question: Explain the selection of light sources for displaying fruits and vegetables based on the colour temperature of the light source. (4.0 Marks) 7 A B 1 lii TID