Answer Happy

Breakfast Cereals Kellogg's General Mills General Foods 42% 18% 16% Music Universal Music Sony BMG Wamer EMI 32% 25% 20% 9% Fast Food McDonalds Burger King Wendy's KFC Hardees Pizza Hut 20% 9% 5% 5% 4% 4% Concentration Ratio HHI Concentration Ratio HHI Soft Drinks Coca Cola Pepsi Dr Pepper/7UP Concentration Ratio HHI Tires Michelsen Uniroyal Goodnch Goodyear Firestone Sumitomo Dunlop Pirell/Amstrong Continental Genera Yokohama 44% 31% 15% 3% 2% 229 18% 17% 8% 7 7% 4% Aspirin Bayer Excedran Bufferin Anacin Cott 18% 18% 11% 8% National Beverage Concentration Ratio HHI Concentration Ratio HHI = Concentration Ratio HHI

Suppose that in the fast food industry, KFC purchases Hardees, Pizza Hut, and Wendy's. How would this change in ownership affect the HHI? O The HHI went from originally being 616 before the merger to 905 after the merger. The HHI went from originally being 805 before the merger to 616 after the merger. The HHI went from originally being 916 before the merger to 1,005 after the merger. The HHI went from originally being 616 before the merger to 858 after the merger.