A country club wants to examine the effects of a new marketing campaign that attempts to get more people within the comm
Posted: Wed May 11, 2022 6:47 am
A country club wants to examine the effects of a new marketing
campaign that attempts to get more people within the community to
become members. In many communities, when people buy a house in the
area, they receive a “Welcome Wagon” gift basket containing coupons
to local restaurants. The idea of the marketing campaign is to
include a free two month membership to the country club in the gift
basket with the hope that once “new” residents try the country club
then at least a certain proportion will want to become real
members. One member of the Club’s Executive Council believes that
at least 81% of the people who receive the coupons for the free
membership will use the coupon. In a sample of 192 new residents
who received the coupon for the two month free membership, there
were 137 people who actually took advantage of the free two month
membership. When testing the hypothesis that at least 81% of the
people that receive the coupon actually use it, what is the test
statistic? (please round your answer to 2 decimal places)
campaign that attempts to get more people within the community to
become members. In many communities, when people buy a house in the
area, they receive a “Welcome Wagon” gift basket containing coupons
to local restaurants. The idea of the marketing campaign is to
include a free two month membership to the country club in the gift
basket with the hope that once “new” residents try the country club
then at least a certain proportion will want to become real
members. One member of the Club’s Executive Council believes that
at least 81% of the people who receive the coupons for the free
membership will use the coupon. In a sample of 192 new residents
who received the coupon for the two month free membership, there
were 137 people who actually took advantage of the free two month
membership. When testing the hypothesis that at least 81% of the
people that receive the coupon actually use it, what is the test
statistic? (please round your answer to 2 decimal places)