Answer Happy

The Westchester Chamber of Commerce periodically sponsors public
service seminars and programs. Currently, promotional plans are
under way for this year's program. Advertising alternatives include
television, radio, and online. Audience estimates, costs, and
maximum media usage limitations are as shown.
To ensure a balanced use of advertising media, radio
advertisements must not exceed 50% of the total number of
advertisements authorized. In addition, television should account
for at least 10% of the total number of advertisements
authorized.
(a)
If the promotional budget is limited to $20,500, how many
commercial messages should be run on each medium to maximize total
audience contact?
Television ?
Radio ?
Online ?
What is the allocation of the budget among the three media, and
what is the total audience reached?
Television Budget (in dollars)
Radio Budget (in dollars)
Online Budget (in dollars)
Total Audience
(b)
By how much would audience contact increase if an extra $100
were allocated to the promotional budget? (Round your answer to the
nearest whole number.)