Answer Happy

One approach a company can take to achieve a sustainable
competitive advantage via differentiation is by
underpricing rivals who also have differentiated products.
deliberately designing and employing a value chain that utilizes
more "value drivers" than any other firm in the industry.
incorporating product attributes and user features that enhance
buyer satisfaction in intangible ways.
focusing its differentiation efforts on those product features
and attributes that are costly to incorporate (because expensive
attributes are perceived by buyers as more valuable and worth
paying more for).
incorporating features that enable it to compete in multiple
market segments.