Answer Happy

1. Which of these is not a customer profile dimension? (5 marks) a) Sociographic b) Demographic c) Behavioural d) Psychographic e) Sociological ) Psychographic 2. Which of these is not a common ethical issue in marketing? (5 marks) a) Bribery b) Fairness c) Lies d) Confidentiality c) Advertising 1) All of the above g) None of the above h) Only A and B 3. Which of the following is an example of qualitative marketing research? (5 marks) a) Observation b) Focus group c) Panel research d) Opinion polls c) Only A and B All of the above 4. Customer relationship management seeks to create more meaningful one-on-one communications with the customer by applying which types of customer data to every communications vehicle? (5 marks) a) Demographic b) Segmentation c) Marital status d) Reference group e) All of the above 5. Factors that influence customer behaviour include: (5 marks) a) Personal, Psychological and Demographic Factors b) Personal, Situational and Demographic Factors c) Personal, Family and Social Factors d) None of the above
8. Describe the four ways that consumer can be deceived in marketing. Provide one example for each of them. What would you do to stop them from happening if you were a manager at a company? (10 marks)