Answer Happy

1. A firm's decision to identify and develop new markets for
existing products is a strategy.
A market differentiation
B market penetration
C diversification
D market development
E product development
2. Which of the following is most likely true about companies
that take a proactive stance toward the marketing environment?
A They view the marketing environment as an uncontrollable
element.
B They passively accept the marketing environment in its current
state.
C They design strategies according to environmental forces in
the market.
D They develop strategies to change the marketing
environment.
E They believe that marketing strategies are bound by the
current environment.
3. Which of the following sources constitutes the internal
database of a company?
A reports sold by market research firms
B conversations on social media
C commercial online databases
D the Web
E the company's sales records