Answer Happy

BALANCED SCORECARD 2 Balanced Scorecard Approach for IBM Company A balanced scorecard is a metric of performance used in strategic management (Addo et al., 2004). This, in turn, improves the different business processes. It is notable that organizations using balance scorecards tend to perform much better thun those without. This approach provides feedback to the organization. The positive behaviors are reinforced while the negatives are condemned and a means of dealing with them are formulated. A balanced Scorecard considers four measures of performance; financial, customers, internal processes and innovation perspectives. These are the major ones that tend to affect most organizations. In this paper, a balanced Scorecard approach of IBM will be presented. Perspective Target Financial Hypothetical Measure Goal/Objective Increase the net income The rate of subscriptions as and earnings per share compared to operating costs: Positive trend in profitability and percentage increase in net Increase GAAP EPS to $12.45 (IBM, 2019). income. Customer Customer/client satisfaction with IT services Nature of customer feedback: To be ranked top How many new requests are in the being made; Number of Technology customer referrals: Retention Business ratio of the existing customers Rescarch Inc. in terms of customer