Its customers and drivers were multihoming (i.e., they signed up with its competitors). Should Uber have aimed at exclus
Posted: Sun May 08, 2022 9:08 am
Its customers and drivers were multihoming (i.e., they signed up
with its competitors). Should Uber have aimed at exclusivity (i.e.,
a 100% share-of-wallet) or was it more realistic to aim to become
the preferred provider with a high share-of- wallet?
with its competitors). Should Uber have aimed at exclusivity (i.e.,
a 100% share-of-wallet) or was it more realistic to aim to become
the preferred provider with a high share-of- wallet?