Markaðstofa designed packaging for a new type of yoghurt and will evaluate consumer satisfaction with the packaging.
Posted: Thu May 05, 2022 8:13 pm
Markaðstofa designed packaging for a new type of yoghurt and will evaluate consumer satisfaction with the packaging.
A group of consumers was asked to rate the items below on a satisfaction scale of 1-10, where 1 is "very dissatisfied" and 10 is "very satisfied".
The items are as follows:
- The color of the packaging has a weight of 15%
Fonts have a 15% weight
- Font size has a weight of 15%
- Packing material weighs 15%
- The size of the sustainability label has a weight of 30%
- The shape of the yoghurt packaging has a weight of 10%
The average yoghurt received an average of:
7 points for the color of the packaging
5 points for font
6 points for font size
3 points for packaging material
8 points for the size of the sustainability label
10 points for the shape of the yoghurt package.
A group of consumers was asked to rate the items below on a satisfaction scale of 1-10, where 1 is "very dissatisfied" and 10 is "very satisfied".
The items are as follows:
- The color of the packaging has a weight of 15%
Fonts have a 15% weight
- Font size has a weight of 15%
- Packing material weighs 15%
- The size of the sustainability label has a weight of 30%
- The shape of the yoghurt packaging has a weight of 10%
The average yoghurt received an average of:
7 points for the color of the packaging
5 points for font
6 points for font size
3 points for packaging material
8 points for the size of the sustainability label
10 points for the shape of the yoghurt package.