Marketing firm designed packaging for a new type of yogurt and want to evaluate consumer satisfaction with the packaging
Posted: Thu May 05, 2022 8:13 pm
Marketing firm designed packaging for a new type of yogurt and
want to evaluate consumer satisfaction with the packaging.
A group of consumers was asked to rate the items below on a
satisfaction scale of 1-10, where 1 is "very dissatisfied" and 10
is "very satisfied".
The items are as follows:
- The color of the packaging has a weight of 15%
Fonts have a 15% weight
- Font size has a weight of 15%
- Packing material weighs 15%
- The size of the sustainability label has a weight of 30%
- The shape of the yoghurt packaging has a weight of 10%
The average yoghurt received an average of:
7 points for the color of the packaging
5 points for font
6 points for font size
3 points for packaging material
8 points for the size of the sustainability label
10 points for the shape of the yoghurt package.
Calculate the overall satisfaction level for the new yogurt.
Answer with one decimal place.
maybe have something to do with z value and all that?
want to evaluate consumer satisfaction with the packaging.
A group of consumers was asked to rate the items below on a
satisfaction scale of 1-10, where 1 is "very dissatisfied" and 10
is "very satisfied".
The items are as follows:
- The color of the packaging has a weight of 15%
Fonts have a 15% weight
- Font size has a weight of 15%
- Packing material weighs 15%
- The size of the sustainability label has a weight of 30%
- The shape of the yoghurt packaging has a weight of 10%
The average yoghurt received an average of:
7 points for the color of the packaging
5 points for font
6 points for font size
3 points for packaging material
8 points for the size of the sustainability label
10 points for the shape of the yoghurt package.
Calculate the overall satisfaction level for the new yogurt.
Answer with one decimal place.
maybe have something to do with z value and all that?