customer loyalty programme.)
(a) How many random variables are being studied in the questionnaire?
(b) For each question, identify:
(i) the name of the random variable being measured
(ii) the data type (categorical or numeric)
(iii) the measurement scale (nominal, ordinal, interval or ratio)
(iv) whether the data is discrete or continuous.
(c) Give an illustrative data value for each random variable in the study.
- Refer To The Voyager Service Quality Questionnaire Below Voyager Is An Saa Customer Loyalty Programme A How Many R 1 (41.65 KiB) Viewed 49 times
- Refer To The Voyager Service Quality Questionnaire Below Voyager Is An Saa Customer Loyalty Programme A How Many R 2 (26.21 KiB) Viewed 49 times
for the financial analysis study (question 1) and the Voyager service quality study
(question 2)?
Voyager service quality questionnaire Section A: Demographics (1) Gender Male Female (2) Home Language English Afrikaans Other D (3) Which of the following best describes your position in your company? Junior manager Middle manager Senior manager Director (4) When did you join Voyager? Pre-2002 2003 2004 2005 2006 (5) What is your Voyager membership status? Blue Silver Gold Platinum Section Voyager usage level (6) Have you ever daimed Voyager Awards? Ya No (7) () Did you encounter any problems in daiming Voyager Awards? Yes No ( 1 yes, what kinds of peoblems did you encounter? 1 3 + (8) How often have you used services by a Voyager Partner in the following Categories No Randy Sometimes Ories Airlines 2 5 Car rentals 2 3 Hotels and rew 2 Financial 1 2 3 Telecommunications 1 3 5 1 4 5 1 3 4 5 4 5 Section : Voyager service quality perceptions (9) The following statements relate to your feelings about Voyager services. For each statement, indicate your level of support by circling the appropriate number.
Disagree + Agree 4 I receive my statements regularly 1 2 3 4 5 The Voyager Guide is user friendly 1 2 3 5 Voyager Centres are conveniently situated 1 2 3 4 Voyager staff have good communication skills 1 2 My queries are always dealt with effectively 1 2 3 4 Voyager staff are knowledgeable about their 1 2 4 product 5 (10) Rank the following four Voyager facilities from most useful assign rank - 1) to least useful (assign rank = 4). inlinnunin 3 2 دیا 5 Rank The Voyager guide Voyager partnership plan Voyager in-flight services Voyager holiday specials Thank you for completing this questionnaire.