This chapter observes that some marketers find “greener pastures” when they target low-income people. How ethical is it
Posted: Thu May 05, 2022 9:55 am
This chapter observes that some marketers find “greener
pastures” when they target low-income people. How ethical is it to
single out consumers who cannot afford to waste their precious
resources on discretionary items? Under what circumstances should
we encourage or discourage this segmentation strategy?
pastures” when they target low-income people. How ethical is it to
single out consumers who cannot afford to waste their precious
resources on discretionary items? Under what circumstances should
we encourage or discourage this segmentation strategy?