Answer Happy

You take over as CEO of a family business that has been struggling with quality. You still have some customers who value quality less and want low prices, but your reputation has really suffered in the high end market. One of your machines needs to be replaced. Do you: O Buy a high end machine that will produce close to the level of quality of your prestige competitors Buy a low end machine that costs much less and produces tolerable quality O Shut down your manufacturing and contract with a well reputed factory to build high quality versions of your product for you.