Answer Happy

Suppose you were a company selling necklaces. You know your most successful competitor (of many) sells more than you do, and at higher prices, despite being effectively the same quality. You suspect it is because their founder had an active following on social media before starting her business. Do you: O A pay an influencer with a big following to represent your brand and not third competitor Try to build your own social media presence from scratch Buy a small social media consultancy to run your social media presence O Try something unrelated to social media