Answer Happy

2.
Coca-Cola __________ among their target customers by using the
sounds of classic Coca-Cola moments: the fizzing of the bubbles and
the opening of a can in some ads.
stimulates desire
raises awareness
creates interest
generates word-of-mouth
calls to action
3.
Adam is an account manager at Jupiter Advertising Agency. He is
comparing his client’s target audience with the user profile of the
communication channel he is considering. This is to avoid noise
problems associated with:
a flaw in the medium.
a poor choice of medium.
competing messages.
lack of clarity in the message.
an extended feedback loop.
4.
The 'Mother's Voice' campaign featured 30 mothers whose children
were members of the guerrilla group, Revolutionary Armed Forces of
Colombia (FARC). This campaign used the _______ appeal to
________________.
safety; remind the public about the guerrilla issue
love; persuade the guerrilla to come home
fear; persuade the guerrilla to disarm
informational; inform the public about the guerrilla issue