Answer Happy

It is normal for a company's strategy to end up being:
a close imitation of the strategy employed by the recognized
industry leader.
a blend of offensive actions on the part of managers to improve
the company's profitability and defensive moves to counteract
changing market conditions.
a blend of proactive actions to improve the company's
competitiveness and financial performance and as-needed reactions
to unanticipated developments and fresh market conditions.
a combination of conservative moves to protect the company's
profitability and market share and somewhat more risky initiatives
to set the company's product offering apart from rivals.
more a product of clever entrepreneurship than of efforts to
clearly set a company's product/service offering apart from the
offerings of rivals.