Answer Happy

You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments are not under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that both the advertising and production departments will help you make and sell toothpaste more effectively. (Remember, you have NO positional authority, so many sources of power are not available to you).