Answer Happy

A basic reason marketers elect to segment markets is:
a.Because they need some means of simplifying the task of
finding buyers for the products and services.
b.So that competition will find it difficult to determine what
is going to happen next.
c.Because the world is too large and is filled with too many
diverse people and firms for any one marketing mix to satisfy
everyone.
d.Because it simplifies their decision making enormously.