Answer Happy

5.
Rose bought a dress online. A week later, she received an email
including special offers for matching accessories. This is an
example of:
personal selling
public relations
direct marketing
guerrilla marketing
media advertising
6.
Morti is allocating the IMC budget for his hardware store. He
wants to focus on _____________ as it helps simplify his customers'
buying decisions. However, he also understands it is more expensive
than other IMC alternatives.
advertising
personal selling
sales promotions
telemarketing
direct marketing
7.
Abhilash wants to introduce lab-made milk products to the
market. Which of the following advertising campaign objectives
should the marker focus on?
Persuading
Stimulating desire
Informing
Calling to action
Reminding
8. Marketers generally use persuasive advertising during
the _________ phase of the product life cycle.
introduction
planning
maturity
growth
decline