Answer Happy

Question 2 YAMMY (assumed name) is a well-known food production company. A consumer- rights television show exposed poor hygiene standards at a supplier of YAMMY. YAMMY company's shares were down around 15% at around HK$12 in mid-morning trade of the following day. The management of YAMMY is aware of the weaknesses in quality management. In fact, there are various risks and quality problems in the supply chain of many food production companies. And the managers of some food production companies have realized that improving the competitiveness (especially product quality and service quality) including lower cost, higher productivity, better service quality, and better product quality (food quality) of the companies are the best ways for survival or maintaining the profits. Please choose a food production company (or a food brand) in Hong Kong (or one in your own city) to answer the following question: (1) Use benchmarking or PDCA as the tool to increase the competitiveness (especially product quality and service quality) of the company you have selected in a systematic way. (10 marks) Tips: You are free to choose a food production company (or a food brand) which you are familiar with. So, foreign students can choose a company (or a brand) in his/her own country. You are also free to use the assumed name rather than the real name in your report.