Edit question Study the note on the motivation for qualitative methods in organisational research below and answer the q

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Edit question Study the note on the motivation for qualitative
methods in organisational research below and answer the questions
that follow. On the motivation for qualitative methods in
organisational research There were several sources of inspiration
that motivated this note. First and foremost was a thoughtful and
provocative article by Jean Bartunek, Sara Rynes, and Duane Ireland
that appeared in the Academy of Management Journal in 2006. This
article published a list of the 17 most interesting organisational
papers published in the last 100 years. These papers were
identified by Academy of Management Journal board members – all of
whom are leading organisational scholars cognizant of the best work
being done in their respective areas. A total of 67 board members
nominated 160 articles as exceptionally interesting; those articles
that received two or more nominations were deemed the most
interesting. Of these exceptional articles, 12 (71%) involved
qualitative methods. This result strongly mirrors our own
experience as organisational researchers. Although both of us have
used a variety of methods in our organisational research (ranging
from experimental lab studies and surveys to computer-based, agent
simulations), our favourite studies by far have been our
qualitative studies (including those we have done together). One of
the qualities we have come to most appreciate, even cherish, about
qualitative research is the sense of discovery and the opportunity
for genuine intellectual surprise. Rather than merely seeking to
confirm a preordained hypothesis or “nail down” an extrapolation
drawn from the extant literature, our inductive studies, we found,
invariably opened up exciting, unexpected intellectual doors and
pointed us toward fruitful empirical paths for further
investigation. In short, if life is largely all about the journey
rather than destination, as the adage asserts, we have found
qualitative research most often gave us a road we wanted to follow.
Together, then, our experience, along with the findings of
Bartunek, Rynes and Ireland, led us to wonder about the use of
qualitative methods to produces such an overrepresentation of
stimulating and thought provoking papers. In particular, we were
interested in learning about how purveyors of qualitative methods
used innovative approaches to data collection, design, analysis,
and interpretation on the way to their discoveries. Scholars,
including both seasoned veterans of the methodology as well as
those new to the practice are on the quest to unearth how
qualitative methods can best serve those who, like them, seek
pathways to cool ideas and interesting papers. Source: Elsbach, K.
D., Kramer, R. M. (2016). “Introduction: In search of innovative
pathways and methods in qualitative research”. In Elsbach, K. D.,
Kramer, R. M. (Eds.), Handbook of qualitative organizational
research: Innovative pathways and methods (pp. 3). New York, NY:
Routledge.
Question 3 (25 Marks)
Distinguish between quantitative and qualitative research in
terms of the approach to data analysis. Your discussion should
include relevant examples of the methods of data analysis
associated with the quantitative and qualitative research
methodologies.
Question 4
Critically discuss the following methods and or instrument of
data collection. For each method, highlight TWO advantages and TWO
disadvantages.
4.1 Interview (13 marks)
4.2 Questionnaire (12 marks)