Answer Happy

27. Based on the information provided in the notes on ‘Popular
Culture and Consumer Behavior’ regarding popular culture elements
in advertising, this Progressive Insurance ad featuring Flo, the
brand’s spokesperson, being ‘caught’ with a mystery man (Click to
watch ad: Progressive Insurance ad) illustrates this.
https://www.ispot.tv/ad/ArLk/progressiv ... ous-people
a. Use of
humor
b. Use of sex
appeal
c. Mimicking of
celebrity endorsers
d. Mimicking of
television shows
e. Mimicking of
other companies
28. Which of the following elements of popular culture are not
featured in this ad from Verizon using Saturday Night
Live cast member and actress Kate McKinnon (Click to
watch Verizon ad)?
https://www.ispot.tv/ad/qN3d/verizon-ho ... e-mckinnon
a. Use of
celebrity endorsers in ads
b. Marketing of
popular consumer products
c. Celebration
of the ‘holidays’
d. Gift-giving
e. All of the
above elements of popular culture are featured in the ad.
29. Members of a specific ________ possess beliefs, values, and
customs that set them apart from other members of the same
society.
a.
subculture
b.
demographic
c. trait
d. race
e. ideology
30. When discussing subcultures, it is important to note that
each individual could be a member of ________.
a. either the
dominant culture or a subculture
b. one
subculture only
c. two
subcultures only
d. four
subcultures at the most
e. many
subcultures, as there is no limit
[BAA1]Do not wait to click on the ad while on Blackboard,
as you will be kicked out of the exam.
[BAA2]Do not wait to click on the ad while on Blackboard,
as you will be kicked out of the exam.