Answer Happy

23. The availability of focus group facilities, or software such
as SPSS, and access to research platforms Survey Monkey and
Qualtrics can vary considerably from country to country. This is an
example of which of the following basic issues in cross-cultural
analysis?
a. differences
in language and meaning
b. differences
in marketing research possibilities
c. differences
in consumption patterns
d. differences
in perceived benefits of products and services
e. differences
in economic and social conditions and family structure
24. Professional football players in the NFL may be a(n)
________ group for high school football players who identify with
certain NFL players by imitating their behavior whenever possible,
despite the fact that the high school players do not yet have the
skills nor the opportunity to compete professionally.
a.
comparative
b. normative
c.
membership
d. informal
e. symbolic
25. ______ relates to the fact that multiple subcultural
memberships jointly influence consumers’ behavior.
a.
Subculture
b. Subcultural
interaction
c. Cultural
exchange
d. Cultural
interaction
e. Subcultural
assessment
26. Which of the following is not an element of popular
culture?
a. TV reality
shows
b. Literary
works
c. Movies
d. Celebrity
endorsements
e. All the above
are elements of popular culture.